Privacy Policy

HPD-Velocity Auto Spa LLC (“HPD-Velocity Auto Spa,” “we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy describes the information we collect, how we use it, when we share it, and the choices you have. It applies to our mobile application, website, online store, and related services (collectively, the “Services”).

By using the Services, you agree to the practices described in this Privacy Policy. If you do not agree, please do not use the Services.

1. Information We Collect

1.1 Information You Provide

We collect information you provide directly to us, including:

• Account information: name, email address, phone number, password, and date of birth (where required)
• Vehicle information: make, model, year, color, and license plate number
• Payment information: credit or debit card number, expiration date, billing ZIP code (processed by our PCI-compliant payment processors; we do not store full card numbers on our servers)
• Membership information: subscription tier, billing cycle, enrollment date, and history
• Customer service communications: messages, feedback, claims, and support tickets you submit
• Marketing preferences: opt-in/opt-out status for emails, texts, and push notifications

1.2 Information Collected Automatically

When you use the Services, we automatically collect:

• Device information: device type, operating system, app version, unique device identifiers, and IP address
• Usage data: pages and screens viewed, features used, buttons tapped, time spent, crash reports, and referral sources
• Location data: precise GPS location (when you enable location services) and approximate location based on IP address – used to show you nearby Velocity Auto Spa locations and provide location-based features
• Cookies and similar technologies: as described in Section 7

1.3 License Plate Recognition (LPR)

At our physical car wash facilities, we use license plate recognition cameras to identify member vehicles, automate entry, redeem prepaid washes, and prevent fraud. We collect:

• Images of license plates
• License plate numbers (in text form)
• Date, time, and location of each scan

LPR data is associated with your account when your vehicle is enrolled in a membership or wash package. We retain LPR data only as long as needed to provide the Services and detect fraud, and then it is deleted or de-identified.

1.4 Information from Third Parties

We may receive information about you from third parties, including:

• Payment processors (transaction confirmations, fraud signals)
• Marketing and analytics partners
• Social media platforms if you sign in or interact with us through them
• Service providers who help us operate the Services

2. How We Use Your Information

We use the information we collect to:

• Provide, operate, and maintain the Services, including processing transactions, managing memberships, and redeeming washes
• Identify your vehicle at our facilities through LPR
• Administer the loyalty and rewards program
• Process payments and prevent fraud
• Communicate with you about your account, transactions, and customer service requests
• Send marketing communications, promotions, and special offers (where permitted and subject to your preferences)
• Personalize your experience and recommend services
• Analyze usage trends, measure performance, and improve the Services
• Comply with legal obligations and enforce our Terms
• Protect the rights, property, and safety of Velocity Auto Spa, our customers, and others

3. How We Share Your Information

We do not sell your personal information for monetary consideration. We share information only as described below:

3.1 Service Providers

We share information with third-party vendors who perform services on our behalf, including:

• Payment processors and billing platforms
• Cloud hosting and infrastructure providers
• Analytics and marketing platforms
• Customer support and communications tools
• Push notification, email, and SMS providers
• LPR technology vendors and fraud prevention services

These providers are bound by contractual obligations to protect your information and use it only to perform services for us.

3.2 Legal and Safety Disclosures

We may disclose information if we believe in good faith that disclosure is necessary to:

• Comply with applicable laws, regulations, subpoenas, court orders, or legal process
• Protect the rights, property, or safety of Velocity Auto Spa, our customers, employees, or others
• Detect, prevent, or investigate fraud, security incidents, or violations of our Terms
• Cooperate with law enforcement investigations

3.3 Business Transfers

If Velocity Auto Spa is involved in a merger, acquisition, financing, reorganization, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change in ownership or control of your personal information.

3.4 Aggregated or De-identified Data

We may share aggregated or de-identified data that cannot reasonably be used to identify you for any purpose.

4. Marketing Communications

With your consent (or as otherwise permitted by law), we may send you marketing emails, text messages (SMS), and push notifications about promotions, offers, and updates. You can opt out at any time by:

• Clicking the “unsubscribe” link in any marketing email
• Replying STOP to any marketing text message (message and data rates may apply)
• Updating notification preferences in the app or your device settings
• Contacting us using the information in Section 12

Even if you opt out of marketing communications, we will continue to send transactional and account-related messages (e.g., billing receipts, membership notices, customer service responses).

By providing your phone number and opting in, you consent to receive automated text messages from Velocity Auto Spa. Consent is not a condition of purchase.

5. Location Data

If you enable location services in the app, we collect precise GPS location data to show you nearby Velocity Auto Spa locations, provide directions, and offer location-based features. You can disable location access at any time through your device settings; however, certain features may not function properly without it. We do not continuously track your location in the background unless you have enabled background location for a specific feature.

6. Data Retention

We retain your personal information for as long as your account is active or as needed to provide the Services, comply with legal obligations, resolve disputes, prevent fraud, and enforce our agreements. Specifically:

• Account and membership records: retained while your account is active and for a reasonable period afterward
• Transaction records: retained for the period required by tax, accounting, and consumer protection laws
• LPR data: retained only as long as needed for service delivery and fraud prevention, then deleted or de-identified
• Marketing data: retained until you opt out, then suppressed for compliance purposes

When information is no longer needed, we securely delete or de-identify it.

7. Cookies and Tracking Technologies

Our website uses cookies and similar technologies (web beacons, pixels, SDKs) to:

• Remember your preferences and login session
• Analyze traffic and usage patterns
• Deliver and measure the effectiveness of marketing
• Detect and prevent fraud

You can manage cookies through your browser settings. Disabling certain cookies may limit website functionality. Our app may use mobile SDKs that perform similar functions; you can manage these through your device’s privacy settings.

8. Data Security

We implement administrative, technical, and physical safeguards designed to protect your personal information, including encryption in transit, access controls, and PCI-compliant payment processing. However, no method of transmission or storage is 100% secure. You are responsible for maintaining the confidentiality of your account credentials and notifying us immediately of any unauthorized access.

9. Children’s Privacy

The Services are not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If we learn we have collected information from a child under 13, we will delete it promptly. If you believe a child has provided us with personal information, please contact us using the information in Section 12.

10. Your Privacy Rights

Depending on where you live, you may have rights regarding your personal information. These may include the right to:

• Access the personal information we hold about you
• Correct inaccurate or incomplete information
• Delete your personal information (subject to legal exceptions)
• Opt out of marketing communications
• Restrict or object to certain processing
• Receive a copy of your information in a portable format
• Withdraw consent where processing is based on consent

To exercise these rights, please contact us using the information in Section 12. We will respond within the timeframe required by applicable law. We may need to verify your identity before fulfilling your request, and we will not discriminate against you for exercising your rights.

10.1 Residents of States with Privacy Laws

If you are a resident of California, Virginia, Colorado, Connecticut, Utah, or another state with a comprehensive consumer privacy law, you may have additional rights under those laws. To exercise these rights, contact us using the information in Section 12. You may also designate an authorized agent to act on your behalf, subject to our verification requirements.

We do not sell personal information for monetary consideration. To the extent any of our marketing or analytics activities constitute “sharing” or “selling” under applicable law, you may opt out by contacting us as described in Section 12.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. If we make material changes, we will notify you by email or through the Services and update the “Effective Date” above. Your continued use of the Services after the changes take effect constitutes your acceptance of the updated Privacy Policy.

12. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at:

HPD-Velocity Auto Spa LLC

d/b/a Velocity Auto Spa

Attn: Privacy

452 Versailles Road

Frankfort, KY 40601

Email: info@velocityautospas.com

Phone: 502-783-7366